- SAP competences
- Implementation services
- CRM
Customer Relationship Management
Ensuring the best possible relationships to existing as well as potential customers is of central importance to all businesses.
A positive customer experience is a prerequisite for maintaining and expanding the customer base, and thereby ensuring the long-term survival and growth of any business.
A customer relationship is usually built up based on several interactions between the business and the customer over a given period of time. The nature of these interactions can vary, but they usually consist of different forms of communication combined with the delivery of goods or services in exchange for payment.
In larger companies customer relations is managed by many different employees, which requires uniform and coherent customer service.
From the customer’s point of view, it is important that the company shows through its actions that information and experience from previous interactions are used in a positive and constructive manner.
Segmenta delivers the right solution
SAP Customer Relationship Management (CRM) is an effective tool used to support the business’ interaction with its customers.
SAP CRM contains the necessary functionality to create the foundation for effectively and constructively serving the customers. The tool supports the core processes of marketing, sales and service, and it contains analytic tools that make it possible to follow up on customer relations and the business’ results in different sales channels.
The analytic tools also provide the option of using historic data to segment the customers and create the basis for customer-specific campaigns, e.g. to increase cross sales.
Segmenta’s consultants have the necessary competences to implement your CRM solution:
- Analysis and description of business processes and the preparation of solution design
- Set-up of applications, including CRM analytics and integration for SAP ERP
- Technical installation of SAP CRM, set-up of software platform and sizing
Contact Segmenta if you plan on implementing SAP CRM any time soon.
Good advice and proper guidance before the beginning of a project often lead to successful implementation – and not least – better cost management.
Facts
Segmenta’s consultants have specific, acquired experiences from CRM projects at DONG Energy, SEAS-NVE and Toms Gruppen in Denmark. In addition, Segmenta has served as sub-supplier on SAP CRM projects for a number of other businesses.
